“We are happy that POP UP SHOPS pushed us to consider this space because initially we were not looking for a space of this size.”
Tobias Glauser, PR & Event Manager at Polestar
Success Story Polestar
Redefining how brands are discovered
Polestar goes “on tour” to meet people at exclusive partner locations throughout Switzerland. First stop was the Westside Shopping Center in Bern.
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Polestar drives success with a pop-up showroom
By having the best of two worlds: A location with high footfall and a strong product, they’ve designed a successful brand experience.
Opportunities created:
Product Showroom
Having a product expert available on the promotional space to answer questions and explain the product.
Test Drives
People strolling through the mall can sign up for a test drive. Polestar gets great exposure and reaches people
Real Engagement
An amazing opportunity to share brand ethos and have real customer feedback.
Pop-up showroom is located in Westside Shopping Center Bern from October 1, 2021 – January 8, 2022
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