Polestar goes “on tour” to meet people at exclusive partner locations throughout Switzerland. First stop was the Westside Shopping Center in Bern.
Polestar drives success with a pop-up showroom
By having the best of two worlds: A location with high footfall and a strong product, they’ve designed a successful brand experience.
Opportunities created:
Product Showroom
Having a product expert available on the promotional space to answer questions and explain the product.
Test Drives
People strolling through the mall can sign up for a test drive. Polestar gets great exposure and reaches people
Real Engagement
An amazing opportunity to share brand ethos and have real customer feedback.
Pop-up showroom is located in Westside Shopping Center Bern from October 1, 2021 – January 8, 2022
“We are happy that POP UP SHOPS pushed us to consider this space because initially we were not looking for a space of this size.”
Tobias Glauser, PR & Event Manager at Polestar
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